Current Ethical and Unethical issues in discipline of Marketing.

Marketing

• Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customers, marketing is one of the premier components of business management.

• The activity, set of institutions, and processes for creating, communicating,delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• In other words The action or business of promoting and selling products or services, including market research and advertising.

Ethical Issues of Marketing

• Markets present a clash of interest between various players. There is competition for resources, customers and price etc...which breeds ground for activities that may not get ethical sanctions.

• in such scenario there are bound to be multiple players and a clash is inevitable. Such clash leads to malpractices like hoarding, price competitions, brand wars, and use unfair tactics which is precisely where marketing ethics come into play.

Some other ethical issues are as follows,

Unethical issues of Marketing

Blog No.2

Thank You.

J.G.M.N Saan

Section:- 1802

Roll No:- A15